Redwood City, CA 94002
Marketing Operations Manager, Redwood City, CA
Our client, a Venture-backed provider of Data Center Management software solutions, is seeking a qualified Marketing Operations Manager. This role will be primarily responsible for Lead Generation efforts via optimal use of Customer Relationship Management, Marketing Automation and Content Marketing strategies.,
Monitor, Measure, and Analyze sales and marketing campaigns. Accurate analysis of customer acquisition, customer retention, and customer satisfaction.
Implement best marketing automation practices in a high-tech enterprise software sales environment.
Manage daily IT operations relating to CRM support. Work with CRM vendor to plan and execute CRM changes (upgrades, data migration, etc.;)
Serve as lead technical role in user creation, system, enforcing access credentials, and drive break/fix issues
Work with data appending vendors and make recommendations for additional tooling for accelerated engagement, account identification, pipeline acceleration, ABM, multi-touch attribution, etc.;
Create, organize, and maintain internal documentation related to CRM.
Educate organization on Hubspot’s capabilities and limitations. Train SDR/BDR team on creation and optimization of marketing content and sales collateral.
Metrics: Create and monitor KPIs, reports and dashboards on marketing and sales activities
Communicate with both technical and functional staff to plan, and implement CRM related tools, functions, and campaigns
Support inbound marketing efforts by monitoring and measuring effectiveness of marketing initiatives.
Support Sales team by monitoring, measuring, and analyzing sales objectives, as well as, creating reports to organize data.
Support Finance team by creating financial reports, dashboards and projections
Serve as technical lead on tool integrations with Hubspot
Evaluate new tools and applications to measure effectiveness and optimize for best results.
Primary technical point of contact for vendors, enforce SLA, support expectations, and information security requirements
Respond to technical inquiries and requests from users as it relates to CRM assistance and manage support process with appropriate vendor as needed
Required Skills and Qualifications
Bachelor’s in Business, Computer Science, Information Systems, or related field
Full Stack Marketer handling Marketing Automation, Content Marketing and Lead Generation.
At least 3 years experience administering Hubspot or similar CMS/CRM within a growth technology company
Excellent communication, presentation, and collaboration skills.
Must be professional , positive, and effective in working with all others
Ability to exercise independent judgement using acquired data and best practices.
Bias towards action. Creativity required in planning projects and deliverables.
Enthusiastic, passionate, and creative; outside the box thinker
Preferred Skills and Qualifications
Experience leading a large scale implementation, migration, or deployment of an enterprise-wide CRM
Experience working in a technology startup company
Experience working with CRM and/or Marketing Automation, ie. Salesforce Administrator, Hubspot, Marketo, Eloqua or similar platform.
Experienced with data visualization: Turning complex data sets into compelling presentations
Analytical mind with a strong sense of good business strategy
At least 2 years working in digital marketing or sales operations
Financial analysis and modeling skills